Commercial Directing Reel

Narrative Directing Reel

DIRECTOR
1800 Tequilla

Toth, Corsun, & Forrai

OYM

Beyond the Peak

Nike Spec

Aleksandar Jovic is an award-winning director drawn to stories that explore identity, vulnerability, and the unseen forces that shape us.

His work lives in the quiet moments—between connection and isolation, belief and doubt, action and consequence. Whether rooted in gritty realism or elevated through stylized storytelling, Aleks approaches each film with emotional honesty, cinematic precision, and a deep curiosity about human nature.

Shaped by his lived experience—immigration, spiritual questioning, and a decade in filmmaking—his films range from vérité documentaries to psychologically driven dramas. He tells stories that linger, inviting reflection long after the final frame.

Featured Work

Aleksandar Jovic is the founder and creative lead of a boutique production company specializing in commercial content, narrative storytelling, and branded video strategy. As a director, I focus on creating emotionally engaging stories with a cinematic edge.

My work spans commercials, branded films, and narrative projects, always driven by authentic performances, striking visuals, and a passion for meaningful storytelling.

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  • Beyond the Peak

    Beyond the Peak is a spiritual mountain climbing documentary that follows David, a man on a mission to climb a mountain in memory of his recently deceased brother, which only becomes the first step of a more profound journey.

  • Saint Arcadia

    A young drug dealer enters an experimental trial for a mysterious new substance, only to be thrust into a harrowing journey through repressed traumas she never knew existed-where her deepest fears take on a life of their own.

  • Banana Man

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Beyond the Peak

Logline:
A faith-driven mountaineering club sets out to conquer Colorado’s most dangerous 14er — only to discover that the real ascent is within.

Director’s Note:
This was a deeply personal project that I produced, directed, and self-funded over four years. I embedded with a group of Orthodox Christian climbers who were seeking something greater than just the summit. What emerged was a story about faith, community, and transformation through nature.

Stylistically, I approached the film with a balance of raw vérité and lyrical imagery — letting nature’s grandeur mirror the inner lives of the climbers. Beyond the Peak isn’t just a documentary; it’s a cinematic meditation on purpose and perseverance.

Saint Arcadia

Logline:
A grief-stricken man enters a psychedelic drug trial and finds himself trapped in a purgatory of memory, guilt, and self-reinvention.

Director’s Note:
Saint Arcadia explores trauma through a surreal lens — drawing influence from films like Annihilation, Eternal Sunshine, and The Tree of Life. I wanted the viewer to feel like they’re floating through someone’s subconscious: nonlinear, dreamlike, but emotionally grounded.

This was my opportunity to push visual experimentation while still telling an intimate human story. The film deals with emotional repression, identity collapse, and the slippery boundaries between healing and self-destruction.

Banana Man

Logline:
A grocery store employee becomes obsessed with a mysterious customer in a banana costume — triggering an absurd descent into obsession, loneliness, and identity crisis.

Director’s Note:
This one was weird — in the best way. Bananaman started as a writing exercise and quickly spiraled into a commentary on alienation and the ridiculous lengths we go to in search of connection.

As a director, I leaned into stylized absurdism and embraced the awkward silences, lingering shots, and micro-performances. It’s a short film, but one that punches above its weight in terms of atmosphere and tone.

I love taking unconventional concepts and grounding them emotionally — and Bananaman was a chance to let my inner oddball shine.

Narrative Films